1. It was observed that 4 out of 5 participants felt frustrated trying to understand the meaning of the options to select a subscription product. This means that the majority of the users would need a large explanation to understand what they are choosing.

2. It was observed that 3 out of 5 participants were trying to open the picture of the subscription option. This means that users find it natural and useful to have the option of expanding that picture.

3. It was observed that 5 out of 5 participants are missing a shopping cart to add their subscription option. This means that we need to add a shopping cart.

4. It was observed that 4 out of 5 participants found the deactivate option of subscription on the profile section useful and joyful. This means that we should keep it in a featured place on the profile section.

5. It was observed that 2 out of 5 participants realized there is no option to write their address on the payment process. This means that we need to add the address fields.

6. It was observed that 3 out of 5 participants didn’t click the button “done!” and when to the home page with the arrow. This means that “Done!” button is not a natural step and we could remove it for a message instead.

7. It was observed that 2 out of 5 participants think the customization resume on the last page before paying is too small. This means that re-build that page focusing on their selection more than in the description of the coffee.